Experiment: Do LinkedIn Pods Work? (Or Are They Primarily Embarrassing?)

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This past November, I decided to do an experiment. I wanted to see if LinkedIn pods really worked or if they were just a wild-goose chase.

For those of you who do not understand what a LinkedIn pod is, it’s essentially a group of people who consent to like, comment and engage with each other’s posts. The theory is that by doing this, your content will be improved by the LinkedIn algorithm. So, I chose to sign up with a couple of pods and test it out for myself.

I’m not necessarily a recognized LinkedIn thought leader with countless fans, however I post about my writing work on a relatively regular basis and have actually even gotten a few customers through LinkedIn. So a few more fans and engagements with my posts definitely would not hurt.

Here’s what I gained from my experience with LinkedIn pods.

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What is a LinkedIn pod?

Let’s begin with the essentials.

A LinkedIn pod, typically called an engagement pod, is a group of people who have consented to link and engage with each other’s content on LinkedIn. The idea is that by being in a pod, you’ll have the ability to increase your connections and, as a result, your chances.

In an engagement pod, members consent to like, comment, share, and respond to each others’ posts regularly. Often, this is done by posting your LinkedIn post in an engagement pod group or app, where members can view and connect with it.

The majority of engagement pods work on the principle of reciprocity. So, if you want people to like, comment, or share your material, you’ll need to do the very same for them.

Why use an engagement pod on LinkedIn?

Engagement pods are stated to be useful since they can:

  • Magnify the reach of your content
  • Assist you get more engagement on your content (likes, remarks, shares)
  • Deal extended networking chances
  • Engage employees to support your brand

The theory is that LinkedIn favors posts with more engagement, so if you can get more likes and comments, your post will perform better.

This is particularly essential due to the fact that the LinkedIn algorithm divides material on the platform into three types:

  1. Spam: Posts with bad grammar, a lot of hashtags, or accounts that post too often might be marked as spam.
  2. Low-grade posts: Posts that don’t follow finest practices, or do not get enough engagement, will be labeled “low-quality.”
  3. High-quality posts: Posts that are easy to check out, encourage concerns, and incorporate strong keywords will be labeled premium and, therefore, will be revealed to more users on LinkedIn.

The question is: is engagement enough to make a post “high-quality” in the eyes of the LinkedIn algorithm? I set out to put this concept to the test.

How to sign up with a LinkedIn pod

There are a couple of different methods to sign up with a LinkedIn engagement pod.

First, you can start your own pod by creating a group message thread with LinkedIn users you ‘d like to pod with. We’ll call this a manual LinkedIn pod.

Second, you can utilize LinkedIn-specific pods, where you sign up with LinkedIn groups concentrated on creating pods. Search “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones relate to your industry.

There are also third-party apps like lempod specifically built for automating LinkedIn engagement pods.

Finally, LinkedIn pod groups exist on other social media websites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verification and various other pods on platforms like Telegram.

Methodology

I experimented with all 4 types of engagement pods to see which ones worked best. I used a different LinkedIn post for each approach so that I could properly track any distinctions in engagement across techniques.

Here’s a breakdown of that procedure.

Handbook pods: I utilized a blog post on scheduling Buy Instagram Verification reels.

Before the experiment began, I had 12 likes, 487 impressions, 0 shares, and 2 comments.

LinkedIn-specific pods: For this method, I used a blog post I ‘d shared on economic downturn marketing

. Before the experiment started, I had 5 likes, 189 impressions, 1 share, and 2 remarks

.

Automated LinkedIn pods:

I utilized a post I wrote for Best SMM Panel on social networks share of voice. Prior to the experiment began, I had 2 likes, 191 impressions, 0 shares, and 0 remarks. Cross-platform LinkedIn pods: I was unable to sign up with any cross-platform pods, so no posts were used here. Manual LinkedIn pod technique I started off by producing a manual LinkedIn pod of my own.

I chose a small group of my writer pals (since they comprehend the research study procedure)to pod up with. I sent them a quick message outlining the technique and encouraged them to connect with each other.

Fortunately, they’re all excellent sports, and I instantly began getting a barrage of LinkedIn alerts showing the assistance of my friends.

I likewise immediately saw some new(complete stranger )accounts sneaking my LinkedIn profile. And I even got this message from a random”LinkedIn”worker(quite specific this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" personal message from linkedin worker "width= "620 "height="504"/ > That all occurred in just a couple of hours! LinkedIn-specific pod approach I also signed up with a few LinkedIn group pods focused on digital marketing and social media.

The variety of members actually differed in these groups. One had more than a million members, at the others had simply a few dozen. I chose a mix of high-member pods along with a few smaller sized ones. If

vanity metrics have taught me anything, it’s that just because a lot of individuals

remain in your circle, it does not suggest they’re really focusing. A few of the pods I found in my search were referred to as inactive, so I kept away from those. Of all the groups I joined, Game of Content was the only one that seemed to have regular posts from other users. The rules of GoC were pretty basic: There is

only one post ever present in the group, and it’s made by an admin. They repopulate this post every number of days so it remains appropriate. Group members can then talk about the post with their LinkedIn post link and other members are suggested to engage with them. As I went through the weekday post remarks, I did see lots of individuals responding to remarks with expressions like,”Done! Here’s my link.”When I clicked through to their posts, I might see likes and remarks from those same group members

. So, yeah, this was working. A minimum of in regards to amassing more likes and remarks.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="game of content

users discussing each others linkedin posts”width= “620”height= “470”/ >

I entered and did the same, engaging with published links and

commenting with my own link after I was done. And I slowly started to see engagement reciprocated on my own posts.

< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="video game of content user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod approach I likewise set up the lempod extension on my Google Chrome internet browser. lempod offers a digital marketplace filled with LinkedIn engagement pods you can sign up with. I joined a couple of pods focused on digital marketing and social media. The very first one I was accepted to was called”Content+ Social Network Marketing pod”. That appeared pertinent. I immediately posted the link to my post. Once I shared the link, the screen opened up to a big chart, with a list of people

” Members who will engage”and”Members who have currently engaged. ” I cross-checked the”Members who have already engaged”tab with my actual post. And, yep. Sure enough, those users were now shown as new likes on my post.

Within just a few minutes, my impressions had actually grown from 191 to 206. I also had six brand-new remarks. I watched this number steadily climb up over the next hour.

While I was seeing great deals of engagement, I wasn’t seeing any profile views, direct messages, or anything else that might show these users were really interested in my work.

Not to mention, the engagement was being available in quickly. Every 45 seconds there was another notice! Maybe LinkedIn would consider my post viral? Or, perhaps it would get identified as spam.

< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin notifications being available in 45 seconds apart"width="620" height= "1424"/ >

I let the automation run until I saw that every member of the pod had engaged. Two hours later, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did attempt signing up with the” LinkedIn Development Hackers “group on Buy Facebook Verification, but I was never authorized.

It appears this group might

be inactive now. I did not find any other active LinkedIn pods to sign up with on other channels. Outcomes TL; DR: Initially glimpse, it might appear like the Automated LinkedIn pod was the most reliable pod, but I really think it was the Handbook pod for reasons that I will explain below. In any case, none of the LinkedIn pods actually made a big difference for me or helped grow my presence on the platform substantially.

Approach Likes Remarks Shares Impressions
Handbook Pod 13 3 0 507
LinkedIn-specific pod 13 6 2 364
Automated LinkedIn pod 54 24 0 261

Keep checking out for more details and context on these outcomes.

Handbook pods

This seemed like the most natural, many constant technique. Due to the fact that I was leveraging individuals I already knew, the comments were authentic, appropriate, and genuine.

Not to discuss, these people are in fact in my industry– implying if my posts show up in their feeds to their connections, it may assist me network even more.

Nothing about this method came off as spammy, though I do not understand how sensible it is to ask my pals to do this weekly.

Throughout one week, my post got:

  • 13 likes
  • 3 comments
  • 0 shares
  • 507 impressions

LinkedIn-specific pods While this approach generated the most comments, actions were unclear and less relevant than those found in my manual pods. Plus, most of these people worked beyond my market. So, there most likely isn’t much benefit to my content showing up in their feeds or networks.

After the weeklong experiment, my post got:

  • 13 likes
  • 364 impressions
  • 2 shares
  • 6 comments

Automated LinkedIn pods This method definitely brought in the most likes and comments. But, I didn’t see any relevant profile check outs, direct messages, or connection requests come through. Likewise, while there were a great deal of new comments, they were all basically the very same:

  • “Actually cool Hannah!”
  • “Fantastic post, Hannah!”
  • “Thanks for sharing Hannah!”

To me, these unclear comments signal that none of these users in fact read my post (that makes sense, considering their profiles are being automated).

I can only envision that other users may see this and believe the very same thing. My spam alert is sounding.

After three hours, my post got:

  • 54 likes
  • 24 remarks
  • 261 impressions
  • 0 shares

Cross-platform LinkedIn pods I did not gather any extra engagement from this approach.

What do the outcomes mean?

Here are the primary takeaways from my experiment.

Authentic pods have benefit

There is definitely some engagement to be gotten from using LinkedIn pods. Pods that are comprised of appropriate, genuine connections within your market can certainly help to enhance your material and get you more views, likes, and comments.

Spammy pods will not get you far

But, if you’re trying to game the system by joining pods that have plenty of fake accounts or that are unrelated to your industry, you’re not visiting much advantage. So what if you got 50, 100, or 200 likes? They do not suggest much if they’re coming from accounts that will never ever do business with you.

LinkedIn pods ARE humiliating

I think what struck me most about this experiment was the discomfort that came with having so many unconnected complete strangers present on my posts. Sure, from a look it looks cool to have 50+ likes, but if anybody took a better look it would be pretty apparent the engagement was spam.

Simply as I wouldn’t recommend companies buy their Buy Instagram Verification followers, I wouldn’t suggest they utilize engagement pods. Possibly, sometimes, where the pod members are hyper-relevant to your niche, it deserves it. But if it looks suspicious, opportunities are your audience will discover. And the last thing you desire is to lose their trust.

Concentrate on close, relevant connections

If you still wish to join a LinkedIn pod after reading this, the best way to use them is to sign up with ones that pertain to your market and that are made up of connections that you can authentically engage with. By doing this, you’re getting targeted engagement that can result in important relationships (and, hopefully, real customers).

Here are a couple of suggestions for discovering the right LinkedIn pods:

  • Check out groups related to your industry or niche. Many of these will have pods associated with them.
  • Ask trusted connections if they know of any great pods to join.
  • Produce your own pod with a group of similar individuals.
  • Prevent overly spammy pods that are just focused on promoting content and not engaging in real conversations.
  • Many of all, concentrate on excellent, old, organic LinkedIn marketing. While “hacking the algorithm” through pods is appealing, nothing beats putting in the work, one post at a time.

Struggling to get enough engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and improving LinkedIn material– together with all your other social channels– easy, so you can spend more time developing quality content, tracking your performance, and finding out about your audience. Try it totally free today.

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