Throughout the year, Google has made various updates and clarifications to its displeasure policies.
These updates have actually mostly revolved around supplying more context to advertisers on the nature of advertisement displeasures.
Previously this year, Google updated its ad destination policy, unavailable video policy, and 3-strike rule.
To round out the year, Google is upgrading its account-level suspensions for Show and Video 360 users in December 2022.
Google is upgrading the primary Disapprovals and Suspensions page to have a page committed to Display and Video 360 users.
The new page will clarify what offenses would make up an account suspension. These include:
- Circumventing systems
- Coordinated deceptive practices
- Promo of unauthorized pharmacies
- Inappropriate company practices
- Trade Sanctions violation
- Sexually explicit material
While the new Show and Video 360 page isn’t offered yet, expect to see extra context on the offenses above to guarantee you avoid them.
Repeat Violations Can Lead To Suspension
In addition to the noted offenses above, Google announced that a partner account might likewise risk suspension.
If an advertiser within a partner account has been discovered to breach policies consistently, the account itself can be suspended. To be clear, this doesn’t mean any infraction might get an account suspended.
Google’s announcement specified that if the partner account or advertiser has “repeatedly or primarily engaged in egregious policy violations,” that would cause suspension.
Per Google’s meaning, outright offenses are:
- “An offense so major that it is illegal or positions considerable harm to our users or our digital advertising environment. Egregious infractions typically reflect that the advertiser’s total company does not follow Google Advertisements policies or that a person violation is so severe that we can not risk future exposure to our users.”
So, what can you do if that takes place?
The bright side is that the partner and advertiser can appeal account suspensions if hit with one.
Google is continuously evaluating its ad and account policies and violations. Constant updates throughout the year have brought more clarity to advertisers around not only the nature of the disapproval however likewise more guidance on how to repair these infractions.
Since Google depends on both human interaction and automation to discover violations, it’s constantly an excellent idea to spot-check your account for any disapprovals weekly.
As Google presents the new policy page, we will upgrade this short article to include the link.
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